I Bike T-Shirt

i-bike-shirtShape Up Somerville wanted residents to fill out a transportation survey to find out how people get around (bicycling v. taking the bus v. driving cars) to help them create infrastructure to make choosing healthy transportation options easier. The incentive to take the survey was a free T-shirt, which I designed. A record number of surveys were collected, and the T-shirt became a surprisingly hot item among Somerville’s hipsters. I still get calls from people wanting a shirt.