Shape Up Under 5 Logo

shapeupunder5

Tufts University requested a logo for a research study evaluating community efforts in obesity prevention and health promotion for Somerville children under age 5. Their graphic identity needed to represent work in childcare, nutrition education and outreach to immigrant communities. My proposed design echoes an Adinkra (West African) symbol for “nurture” (circle and curved line) and also reads as child in a highchair.